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05/03/24 09:42
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‘TUI Palma Marathon Mallorca’: From 2024, TUI is the title sponsor and exclusive distribution partner for the Balearic race TUI is the new title sponsor and exclusive distribution partner of the renowned marathon on Mallorca, now known as the ‘TUI Palma Marathon Mallorca’. The agreement covers the 2024, 2025 and 2026 editions and reinforces TUI’s commitment to the Balearic Islands, with over two million TUI customers expected to visit during 2024. The TUI Palma Marathon Mallorca is the first international sporting event to be held under the TUI brand during 2024 and it introduces a new global approach to sports sponsorship, leveraging the natural alignment between travel,...